Strategy and structure

RWE ranks among Europe’s five leading electricity and gas companies. We want to improve this position. Our market environment is undergoing dynamic change. Competition is becoming fiercer, and the demands placed by our customers on service and product diversity are rising. Furthermore, political and regulatory requirements are becoming increasingly complex. At the same time, Europe’s energy markets continue to converge. By implementing our “Strategy Agenda 2012,” we intend to take profitable advantage of this market environment.

Our guiding principle: “The energy to lead.”

Growth provides stimulus. But growth needs stimulus as well. We revamped our appearance in the market in order to explain our strategy and ambition in daily communications to our employees, customers, shareholders and the public at large. The “voRWEg gehen” logo (outside Germany: “The energy to lead”) stands for this realignment: RWE is a forward-thinking and forward-acting organization. RWE is responsible. And RWE is innovative.